We're here to help. Whether you're walking or running or something in between, our goal is to fit you in footwear that will make whatever distance you cover a pleasurable experience. Our process is fairly straightforward and generally takes 30 to 60 minutes, but we're happy to take as long as it requires. The team at Runner's Image have years of experience fitting clients of all types; young, old, fit or hoping to be, healthy or recovering from an injury, new to the sport or just starting up. To us, each case is a puzzle that we are aiming to solve. 

We look forward to fitting you soon!

Steve, Lisa, Anthony, Bridget, Carol, Neeno & Bob


Upcoming Events & News



Endorphin Speed 3


The newest version features a redesigned upper and a new S-curve winged plate that better supports and propels you through the rigors of daily training.

Perfect for those faster Fall training runs!


Stone Bridge

Half & 5K

Register by August 26th to be guaranteed a T-shirt.



Nik's Home Run
7K & 1.5M
Fun Walk

Miles create smiles. Register now for the 11th annual Nik's Home Run. 

Help make wishes come true with your 7K run or 1.5 mile fun walk. Bring JOY to young adults, and their loved ones, fighting cancer.


Shop With Us

TUE-FRI  2-7
SAT  9-2
SUN-MON  Closed


219 E. STATE ST.




Walk or Run with Us


We have two training programs, one in the Spring and another in the Fall.


The Spring Training Program is 12 weeks long and geared for those wanting to complete a half-marathon.


Registration is now open for our 7 week Fall Program which will have you prepped for a 5-7K distance.  



Throughout the year we organize a number of low-key social events which include fun run/walks, product demos and clinics. Information for these will be posted on 

  • Instagram
  • Facebook
RI Spring Training
RI Spring Training

RI Spring Training walkers on a beautiful sunny morning at Kishwaukee F.P.

press to zoom
RI Spring Training
RI Spring Training

Training on the "Labyrinth" in Espenscheid F.P.

press to zoom
RI Spring Training
RI Spring Training

Just a bit of fun in the "Labyrinth"!

press to zoom
RI Spring Training
RI Spring Training

RI Spring Training walkers on a beautiful sunny morning at Kishwaukee F.P.

press to zoom

Then & Now

Runner's Image opened in 1983. The shop provided shoes and gear for area runners and it soon became a clearing house and center for "everything running" in the Northern Illinois region.

Since opening, Runner’s Image has cooperated with the Rockford Road Runners (RRR). Almost every club position has been filled at one time or another by RI staff and many RRR events as well as other local races have been managed and/or supported by the shop. We take an active role behind the scenes with a variety of local events. The shop has been responsible for starting or providing consultation for numerous races, all at no cost—this is one of many ways that we have contributed to our community.

In 2004, RI launched the first half marathon training program in the area--all proceeds benefitted the RRR. The RI Spring Training Program as it is now known, is now complemented by the RI Fall Training Program which is geared towards a 5-7k distance. Proceeds from both programs are split with a worthy charity, currently the Gold Star Mission and the Nikolas Ritschel Foundation.

Downtowns are the core and heart of any city. Our commitment to staying in this area has been challenging at times, but we are proud to have been part of the revitalization of the area, much of it driven by local, independent businesses like ours.


After nearly 40 years of serving the Rockford and surrounding communities we look forward to quietly contributing where and when we can for years to come.

Hope to see you soon.

the runner's image crew